Henry Lim — Game Live Service PM & Director.
Game Live Service PM & Director · 19 yrs
Global launches and live ops for PC and mobile games, A to Z — as PM, designer and director. I turn user needs and metrics into product direction and dev priorities, and as a director I ran and coordinated dev, design, business and operations work. Lately I prototype events with AI and automate routine work.
LIVE OPS
From launch through sunset.
GLOBAL
Soft launch — Lyn · Chaos Chronicle.
K-POP IP
Led app services for 11 SuperStar titles.
SOFT LAUNCH
Shadow Seven — soft launch in 7 markets.
Companies across 19 years
Live service cycle
Selected Cases
Written as problem → decision → what I did → result. Open a card for the evidence.
ShippedProduct decisions & milestones
Project shippedLaunch & live ops
Project shippedLaunch & live ops
Selected Results
Click a card to see the results.
Managed live game design and the dev milestones while the titles I owned went from 11 to 7. Turned the satisfaction survey into the 2026 product direction and into webview and decoration event prototypes — the events developed from these prototypes shipped.
Game names and images are trademarks and copyrighted works of Dalcomsoft.
#3 grossing (App Store · Google Play, Korea). Revenue ₩18.3B.
Game names and images are trademarks and copyrighted works of Nexon.
#7 grossing on the App Store · #23 on Google Play (Korea). ₩9.8B revenue (service lifetime), featured on iOS · Google Play. Soft launch in 5 markets, then global.
Game names and images are trademarks and copyrighted works of Nexon.
330K+ new users in Korea, peak DAU 64K, D+1 retention 52–56% by update cohort.
Game names and images are trademarks and copyrighted works of Wonderpeople.
Ran live ops for the China service on Steam — Douyu and KOOK channels, streaming events and VOC collection, through metrics analysis and management reporting.
Game names and images are trademarks and copyrighted works of Wonderpeople.
#46 grossing on Google Play · #28 on ONE Store (Korea). 280K+ new users, peak DAU 44K, revenue ₩2.4B.
Game names and images are trademarks and copyrighted works of Skypeople.
As development PM I designed the core systems — content loop, monetization, tracking — and took the game from a 7-market soft launch to the Korea, US and Taiwan grand launch.
Game names and images are trademarks and copyrighted works of Neptune Legend.
AI Prototyping
I use AI to turn ideas into working screens, not to write documents.
Turned collection and display requests from the satisfaction survey into a decoration event design and wireframe. Open the card for the demo (Korean).
How to try it Pick items on the decoration screen and place them.
Why it was built Built to settle the screen flow before development started.
My part I wrote the brief myself and built the prototype.
Shipped? The event shipped 2026-04-30 to 05-23.
Public screens are a summary with internal details removed.
Validated on a working webview instead of a spec — I built the clickable prototype myself with AI, covering weekly missions, reward claims and the entry flow. Open the card to play it (Korean).
How to try it Switch the week and compare the reward lock states, then follow missions → claim rewards → entry flow.
Why it was built Built to validate the flow on a working webview instead of a spec.
My part I built the interactive prototype myself with AI.
Shipped? Shipped — May 2026.
Public screens are a summary with internal details removed.
How I Work
Find the real pain points in surveys and VOC
Turn evidence into focused actions
Translate actions into a roadmap and direction
Validate with working screens, not documents
Ship against milestones, measure the outcome
Career
Led app services for 11 SuperStar titles (K-pop IP)
Team Lead, Live Game Design · Live Director · 2024.10 – 2026.07
Service direction (2025 plan · 2026 H1) → dev milestones · data-driven Live-ops → system & workflow revamps
Evidence (Notion, KO)
Night Walker, Super People
Part Lead, Business Team · 2022.02 – 2024.04
Night Walker 330K+ new users · DAU 64K · D+1 52–56% / Super People (Steam, China): launch, live ops, metrics analysis and reporting to management planning, 560K+ new users (China) · peak China DAU 71K / Recruiting: Wanted collab · PR video
Evidence (Notion, KO)
Master of Knights
Team Lead, Game Design · Snowball Studio · 2021.02 – 2021.10
Design team lead · designed 10 new and 8 reworked core systems for alpha and beta, ran the dev milestones · hired the design team
Evidence (Notion, KO)
Five Stars
Team Lead, Business Team · 2020.07 – 2021.02
Set up and recruited the business and operations teams, then ran launch prep and live ops — 200K pre-registrations · 280K+ new users · ₩2.4B revenue
Shadow Seven
Development PM, Studio · 2019.10 – 2020.04
Designed the content loop, monetization and tracking systems · soft launch in 7 markets → grand launch · Google Play rating Japan 3.29 → global 4.4
Lyn: The Lightbringer · Running Man Heroes · Dragon Nest 2 · Chaos Chronicle · Legion of Heroes Global
Team Lead, Mobile Business Division · 2015.07 – 2019.10
Lyn ₩18.3B · #3 on both stores / Chaos Chronicle ₩9.8B · #7 · featured / Legion of Heroes main PM · 5× prior revenue
Evidence (Notion, KO)
KON
Business PM, KON Studio · 2015.03 – 2015.07
Designed the KON tutorial flow and analyzed competing titles as launch foundation work
Evidence (Notion, KO)
NTD · Rakion 2 · Grand Age
Business PM, Strategic Business Team · 2011.07 – 2015.02
Designed 2 internal tests · 4 FGIs · 2 FGTs for NTD, analyzed monetization across 5 titles, prepared the Latin America launch
Evidence (Notion, KO)
Tera web ops · Atlantica · R2
Part Lead, Hangame Operations Division · 2008.05 – 2011.07
Ran the Tera web ops part and FUN QA gameplay analysis on 4 titles; game operations for Atlantica and R2
* 2007.10 – 2008.05 returned to university (Kangnam University, Computer Engineering, class of 2009)
SUN Online
SUN Operations Team · 2006.04 – 2007.10
Game operations for the SUN Online launch — VOC analysis and log audits
Personal Products
A budget web app the two of us use every day. Built on Google Apps Script + a single HTML file, running live.
What I do
Deciding what to build from research and metrics, then driving it to delivery through design and dev milestones. At Neowiz, as design lead, I designed 18 core systems (10 new, 8 reworked) and ran the alpha and beta milestones.
Soft launch, launch, live ops and sunset — I ran every stage, A to Z. Soft launches for Lyn, Chaos Chronicle and Shadow Seven, publishing integration for Night Walker, the Steam China launch of Super People, and the remaining issues from 5 sunset services.
Recruiting, team structure and who owns what. At Dalcomsoft I restructured 24 people across three teams into one combined design·QA·CS team (13, led by me), keeping all 7 titles running, while holding the QA lead role; at Skypeople I set up the business and operations teams from scratch.
Turning repetitive work into rules and automation. I automated SKUs for 7 projects with Google Apps Script and documented the abuse follow-up SOP and the consolidated Notion work history.
By the numbers
19 years
Total experience
10
Companies
₩18.3B
Lyn revenue (#3 grossing, App Store · Google Play)
30
Projects — 8 published, 22 operated